The future of digital marketing trends is very promising and full of opportunities. With the constant developments in the technology space, digital marketing is evolving so rapidly, that Manuka Infotech the leading Digital Marketing Company in New Zealand keeps up with the SEO trends for the best optimum results.
As the new year begins, digital marketing enthusiasts everywhere have started to search and look around for the latest Digital Marketing Trends 2022.
Here we provide you with
Top 10 Digital Marketing Trends in 2022 :
1. AI – Artificial Intelligence in Marketing:
The Artificial Intelligence wave has already begun to conquer our future. For example: Almost 60% of internet users have already interacted with an AI chatbot for solving queries across multiple apps and websites.
A decade ago Facebook – Face recognition technology has adopted the AI in the mass social platform, now almost all the content we consume on our social media platforms is fine-tuned by AIs to make our stay engaged for longer!
2. AR – Augmented Reality
Augmented Reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.
It consists of 3 basic features
- It is a combination of real and virtual worlds
- Real-time interaction
- Accurate 3D registration of virtual and real objects
Brands are progressively using this AR technology to elevate the consumer experience and increase sales. For example: With AI you can move the furniture around to check out how the furniture looks different from different angles in your house or you can also see how the snickers would fit for your denim.
3. VSO – Voice Search Optimization
Almost 55% of today’s youth are found to use Voice search from their mobile phone, alexa, Apple Siri, or ok google. This massive adoption by the entire generation shows how popular voice search is going to get in the future.
In 2022 it is predicted that almost 50% of all online shopping will be conducted through voice results.
With so many growth factors indicating the rise of voice search, making your website ready for voice search will be very essential for the future.
4. Chatbots in Digital Marketing Trends:
Businesses can leverage the use of chatbots to engage with customers. Since there are plenty of users visiting the website at once, it is advantageous to have a technology that answers hundreds of users at once. The benefits of having chatbots are 24/7 customer service, instant responses to inquiries, and answers to simple questions.
63% of people prefer messaging on chatbots to communicate with businesses or brands. This virtual support provides excellent customer services, this means a business gets rid of repetitive tasks and can focus on important work.
5. Content Personalization:
If you want to outperform your competitors and want to stand out in the market, then one must focus on personalizing content, products, emails, etc. Content Personalization is the next big trend that will soon become an industry standard.
According to research by Instapage,
- 63% of consumers are annoyed with the fact that brands repeatedly keep blasting generic advertising messages.
- 80% of consumers say they are more likely to do business with a company if it offers them personalized experiences.
- 90% of consumers claim that they find personalization appealing.
6. Automated Email Marketing:
As the name implies, automated email marketing is sending emails to your customers automatically based on triggers or schedules you set.
Emails have always been the most reliable channel for the digital marketing agency in Auckland. Promotional emails are an amazing way to reach out to your customers and let them know what your organization has achieved or any sale you have coming up.
Note: Most people have stopped responding to promotional emails and marketing it as spam.
So, Personalized emails are a great way to bring back the attention of your customer, and create a far more engaged customer base.
According to a Survey:
- You are 6x more likely to get a click from an email than from a tweet
- Adding a call-to-action button in your emails instead of simply a text link can lead to a 28% increase in click-throughs
- 78% of marketers have seen an increase in engagements (including CTR) in the last 12 months
Making your customer feel special is important for every business. So, as a part of SEO Company in Auckland, New Zealand, we create personalised emails and automate it to receive the best response.
7. Video Marketing in Digital Marketing Trends:
Video Marketing is also one of the top digital marketing trends since 2018 and is likely to be at the top for more years to come.
Here are some stats that will demonstrate the importance of including a video in your digital marketing current trends list.
Video Marketing Advantages:
- 72% of businesses say videos have improved their conversion rate
- 70% of consumers say they have shared brands video
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions
- Video content is 50 times more likely to drive users than plain text.
8. a) YouTube Shorts:
The recent addition by the popular platform YouTube is called “Shorts”.
It is similar to Instagram Reels, where you can create short-form video content for 15 seconds or under. With the increasing popularity of short-form video content today, YouTube Shorts is a very good opportunity for all those who have their existing target audience on that platform.
Engaging 15-second videos is all it takes now, to grab the attention of your viewers
8. b) Instagram Reels:
The Instagram Reels was great news for marketers & content creators. Reels are providing more than double engagement rates when compared to posting a normal video.
With Reels, you can showcase many kinds of content such as informative content, behind the scenes of the organization, product reviews, etc. An effective Reels and video content strategy is necessary to grab and retain your customer’s attention.
9. Geo Fencing in Digital Marketing Trends:
Geofencing is a location-based service marketing in which an app or other software program uses radio frequency identification (RFID), GPS, Wi-Fi, and cellular data to provoke a targeted marketing action like a text, social media advertisement, email, or an app notification. When the mobile device enters or exits a geographic boundary, it is known as geo-fence.
According to a survey;
- Mobile ads with geofencing have double the CTR (click-through-rate)
- Geofencing is adaptable with 92% of smartphones.
- 90% of SMS are read within 3 minutes.
- 53% of shoppers visited a retailer after receiving a location-based message.
10. Google Ads Smart Bidding:
There’s severe competition between brands and businesses to rank higher on google search results. However, in order to get indexed on top results through seo demands a lot of effort and time. An alternative for this is paid to advertise, it makes it easier for marketers to rank on top
Advertisers can simply hand over their pay-per-click (PPC) campaigns to Google’s AI system, which will optimize their budget and maximise their ROI.
Google Ads Smart bidding allows you to use many different signals for your bid optimization, like;
- Remarketing list
- Ad characteristics
- Interface language
- Operating system
- Physical location
- Location intent
- Weekday and time of day
The key point being, with Smart Bidding running the show, marketers will have enough time to concentrate on strategy, analytics, and copywriting.
The world of digital marketing is highly dynamic, new trends keep on coming and change the way marketing is done. As the pace of technology keeps on rising, every year we will see newer Google Update and more exciting trends changing.
Manuka INfotech keeps up with these trends, thus helping our digital marketing experts stay relevant in the market and deliver the best value to our Clients.
Hope you like our blog on “Digital Marketing Trends in 2022“. If you would still like to read further, please proceed further to know about the Best Web App Development Company in Auckland and Cost to build a mobile app in New Zealand in 2022.